In convergence, Philippine cellphones will be the next newspapers, TV
I like how Dr. Juan Antonio Giner, founder of the Innovation International media consulting group define convergence in his online edition of Ideas, the journal of the International Newspaper Marketing Association.
He said “Media diversification is the past. Digital convergence is the present. Multi-media integration is the future,”
This development has opened me on how to engage more in the digital media industry by providing the wider audience, with a quick, visually and audible presented information and easy access with the burgeoning presence of tablets and smartphones.
Newly founded and now gaining name in Philippines social news network Rappler.com, when asked how they will generate revenue, CEO Maria Ressa said they will come up with innovative ways to shift to digital advertising.
Believing the numbers are there, with the Internet penetration rate of 33 % and 91% in the mobile phone and hopes to increase aggressively this year, Philippines she said would move beyond computer access to mobile/phone access online.
In fact according to Ressa, Filipinos are early adaptors of technology, was dubbed once as “ text capital of the world and once a top Facebook market in the mid-2010.
More people now are more exposed to the Internet compared to television. In the Philippines at least 80 percent use Internet daily, with at least 6.8 hours a day and 3.7 hours on TV based on the research.
In this world of multiple-platform publishing or integrated journalism working in the web 24 hours, I am convinced editorial managers are adopting it to save money or to do better journalism, and two issues go hand in hand.
Online spending is much less than print and broadcast media. In convergence, newsrooms now are challenged on helping on-the-run readers for a quick, in-depth perspective on the news.
No comments:
Post a Comment