Social media working best to convergence journalism.
The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining and attracting audience in convergence journalism.
Social Media Network Rappler in the Philippines is one ideal.
News Organizations like this is taking a holistic approach to branding and delivering content to various platforms such as video documentary, photos, online breaking stories, other social media sites, print and other channels.
News Organizations like this is taking a holistic approach to branding and delivering content to various platforms such as video documentary, photos, online breaking stories, other social media sites, print and other channels.
Good content shared on multiple channels is becoming a valuable asset for them.
Social news organizations like this that leverage social networking, content and knowledge assets will be those best positioned for future success.
They believe the people now has the control of the news unlike the traditional practice of agenda-setting from the news editors, publishers and media elites.
Targeting around 27 million of Filipinos on Facebook. This number has surpassed the 15 million households that own a television sets which they see as the biggest audience market to cater relevant stories.
They believe the people now has the control of the news unlike the traditional practice of agenda-setting from the news editors, publishers and media elites.
Targeting around 27 million of Filipinos on Facebook. This number has surpassed the 15 million households that own a television sets which they see as the biggest audience market to cater relevant stories.
Year 2011 saw a surge in mobile users, but 2012 is the year when smartphone owners become the majority of users, currently hovering just below 50% of U.S. mobile phone users. Tablets, too, take center stage with a near 24% in adoption according to a research.
We could think about all of the events leading up to this moment today and the role your smartphone or tablet played in helping your discover, share, communicate and learn. You might in fact, be reading this on your mobile device now.
This is an important moment in the evolution of mobile as it no longer simply about smart communication.
Mobile is causing a fundamental shift in society where consumers are evolving into connected consumers. This connected mindset is empowering as people take advantage of on-demand access to not just information, but other people, opinions, shared experiences, and help make more informed and efficient decisions than ever before.
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