MMJ 191 WEEK 3

Convergence in response to audience’s different media, peak hour preference


By: Ferdinandh Cabrera

While news could easily be accessed now on smart phones, computers connected to Internet and tablets, still majority in my province in Mindanao people nevertheless get the news and information with the traditional and the usual access to listening radio, watching TV and reading newspapers.
 

Given that only few are engage in digital media or obviously few only owns a computer, tablet or smartphone, local news are treated still the antiquated way.

But the way I see it, convergence has a big role to fit the demand in schemes of different audiences using different media at different times a day. We cannot deny news consumers will adapt the changes in information access, this time via Internet.

In digital news convergence, anybody who wishes to access information if they had missed the scheduled broadcast airing or unavailable presence yet of newspaper, convergence can cater the information all they wanted in the preferred multimedia news site.

In this format, it’s not only the details the audience could avail but they have the chance to avail the visuals like short videos, photos, animations, podcasts and comments from social media uploaded instantaneously.

This will also save time to busy news consumers mostly in the workplace who choose only their preferred information or news interests like horoscope, sports and showbiz entertainment.

Indeed, convergence will detail how the story has developed as it happens in breaking news in radio, seen live on TV and photos shown taken in the area where news happened and how experts gave analysis or commented the story in the later hours news.

It may be a different audience using different media at different times of the day, but in convergence access of news consumers will become easier and better.